1. Briefing
We listen to your goals and objectives to understand the story you wish to communicate, your target audience, deadline and budget requirements. The script, style & story are done based on the key elements from this information.
2. Scripting & Concept
Whether you are writing your own concept or require our help, Rovango studio will always give you the opportunity to mold and finally sign off the concept for your game-based app. This is the first sign off and only once approved, will we start with making the MVP prototype.
3. Prototyping
Based on your brand guidelines and from our briefing, we make a minimal interactive solution with the neccessary features and simple shapes, so you can try exactly how the concept and interaction will look. This gives you a good understanding of the experience before we move on to making the final design. This marks the second sign off point.
4. Agile design and development
We are ready to start finalizing the interactive experience. This stage is agile, meaning that we work in iterations and do several tests with the target audience to see if we are getting the point across. Developing game-based experiences is not a quick process, because it includes various displines - graphic design, animation, user experience and software development. This is why it's essential we collaborate and sign off regularly. Development can take several weeks or months.
5. Sound design
Here we make the right sound for the experience. Together with a sound designer, we add sound effects, background score, and voice-over. Sound design improves the user feedback rapidly, reinforcing the presence and credibility of any interaction happening in the experience.
6. Completion & Sign Off
The finished interactive experience is exported based on your specification and intended platform. You are now ready to engage your audience emotionally to your brand.
